1. How email marketing is the best way to reach your customers


Do you have your website up and running for your online business? How did you create your website? Your website should be a basic webpage that is free of busy flash features and a myriad of options. The appearance of you website is just the beginning. Next, you need to work on your email database development.

Online businesses revolve around their customer email lists. You send emails to promote your products and services. Perhaps you send articles related to your product and service. You may send offers for free e-courses via email. These tools are advantageous if your emails are delivered to your intended customer.

As you can see, building a valuable website is just the first step. You need to engage in email database and product development as well. Completing these three tasks will enable you to have a website that is not only appealing to the customers, but sells as well.



2. How email marketing can help you increase your sales


To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:

Promoting a new product

Sharing a discount with loyal customers 

Getting more downloads for your latest eBook

Updating subscribers on with company news  

Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content. 



3. How email marketing can help you grow your business



Over the past few years, research has continued to prove the benefits of email marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But email marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based emails open, on average, 78% of them.

Email marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).